In the June issue of PIA Connection, readers had an opportunity to explore the newest PIA member benefit created by The PIA Partnership: Reaching Gen Y. If you didn’t take a look at this groundbreaking new tool at that time, or if you are not a PIA member, please take a moment now to see how PIA can help you reach this important age group.

Reaching Gen Y is an online resource based on extensive focus group research with Gen Y age group insurance consumers. It helps agents understand the attitudes, behavior and purchasing decisions of these young insurance consumers, so that they can convert Gen Y age group prospects into loyal agency clients and customers.

To learn more about Reaching Gen Y, please visit the Reaching Gen Y microsite or download the 4-page insert from the June PIA Connection.

If you're a PIA member and you’d prefer to dive right in, simply go to the Reaching Gen Y section of this website.

Not a PIA member? Learn more about joining PIA.

PIA Partnership Member Companies:

The Central Insurance Companies
Erie Insurance
Hanover
Harleysville
The Hartford
Liberty Mutual Agency Markets
MetLife Auto & Home
Motorists Insurance Group
Progressive
State Auto
Travelers
Zurich

September 22, 2009