Mines Press Promotional Calendars
IMPORTANT PROGRAM NOTE: The August 31, 2011 discount deadline for 2012 calendar orders has passed.
For years PIA members across the country have relied on The Mines Press for high-quality promotional calendars for their agencies. Through PIA, agents can order personalized wall calendars, diaries, planners, desk calendars, greeting cards, wallet cards, stick-on calendars and other calendar items from The Mines Press at 10% off their regular price. This program is available every year through August 31 for calendars with the following year's date on them (e.g. August 31, 2011 for 2012 calendars).
To see the full line of Mines Press promotional calendars visit www.minespress.com/category/promotional-calendars. Although the discount deadline for 2012 calendars has passed, we encourage PIA members to order calendars with the PIA logo on them and to use PIA Discount Code PIA11 at checkout to let The Mines Press know that you are a PIA member. Orders can also be placed by calling The Mines Press at 1-800-447-6788. When calling, please let them know you are a PIA member.
Promotional Calendars Are Proven to Work—for C/L and P/L
Have you discovered the brand building and referral magic of promotional calendars? If not, here’s some information gleaned from recent studies conducted by the Promotional Products Association International*:
- Almost eight out of 10 business respondents (78 percent) and households (79 percent) surveyed reported having a printed calendar at work/home.
- Eighty-two percent of households and 79 percent of business respondents enjoy receiving calendars as a complimentary gift. Respondents were most likely to keep and use wall calendars, followed by desk calendars and the calendar in a day planner.
- Seventy-eight percent of households that had a printed calendar at home had at least one advertising calendar.
- Only 24 percent of those respondents who had a print calendar at work stated that their calendars were not an advertising calendar. Thirty‐seven percent reported having one advertising calendar while 39 percent reported having two or more advertising calendars at work.
- Of those business respondents who reported having just one advertising calendar, 75 percent could remember the name of the company advertised and 77 percent could remember the product or service/message advertised. Moreover, 77 percent had done business with the company that gave them the calendar prior to receipt of the complimentary calendar and 78 percent plan to do business with the company again. Forty-nine percent have referred the company who gave them the calendar to somebody else. Figures for household respondents were similar.
- Most respondents reveal[ed] that they would purchase a calendar only if they did not get one for free – a free advertising calendar.
- Insurance agencies were among the top industries that respondents report as those giving promotional or advertising calendars.
As you can see, the return on investment for a promotional calendar order can be immense. Even better, the typical order for promotional calendars is in the hundreds, not thousands, of dollars. What better way is there to keep your agency top of mind than by ordering promotional calendars through the PIA/Mines Press program?
* A Study Of Calendar Usage In U. S. Households (2010) and A Study Of Calendar Usage In The Workplace (2011)