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Agency Marketing Guide

Each summer PIA publishes the PIA National Agency Marketing Guide. This publication helps PIA members stay ahead of the curve when it comes to marketing their services in the modern insurance marketplace.

2014 Agency Marketing Guide

The 2014 issue of the PIA National Agency Marketing Guide is going to feature more hand-on case studies about real things that PIA members are doing to win and retain business than ever before. We plan to take agents inside successful agencies so that they can learn how others are achieving success.

PIA Members: Do you want to be featured in the next issue of the PIA National Agency Marketing Guide? We want to hear about your marketing success stories so we can share them with your fellow PIA members. Contact Alexi Papandon at (703) 518-1353 or alexipa@pianet.org

Advertisers/Sponsors: Do you want to reach independent insurance agents across America? If so, accept our invitation to be part of the 2014 PIA National Agency Marketing Guide. For more information download advertising information here or contact Alexi Papandon at (703) 518-1353 or alexipa@pianet.org

2013 Agency marketing Guide cover thumbnail 201x264 pixels2013 Agency Marketing Guide

Special Report: Maximize Your People, Processes and Systems to Increase Sales

Print Edition: The print edition of the 2013 PIA National Agency Marketing Guide was mailed to PIA members and other PIA Connection recipients in June 2013, poly bagged with the June 2013 issue of PIA Connection magazine.

Digital Edition: Previously available only to PIA members, effective 4/23/14 the digital edition of the 2013 PIA National Agency Marketing Guide.is now available to all insurance professionals across America.

2012 Agency Marketing Guide

Special Report: Selling Personal Lines In Your Agency

Print Edition: The print edition of the 2012 PIA National Agency Marketing Guide mailed to PIA members and other PIA Connection recipients in the summer of 2012.

Digital Edition:..Previously available only to PIA members, effective 2/25/13 the digital edition of the 2012 PIA National Agency Marketing Guide.is now available to all insurance professionals across America.

2011 Agency Marketing Guide

Special Report: Agents' Guide to Internet Marketing

Print Edition: The print edition of the 2011 PIA National Agency Marketing Guide was mailed to PIA members with the June 2011 issue of PIA Connection magazine.

Digital Edition: As of November 1, 2011, the digital edition of the 2011 PIA National Agency Marketing Guide is now available to non-members as well as PIA members. Simply click the image below to view the enhanced digital version.

Do you prefer a regular PDF? Simply open the digital version of the 2011 Agency Marketing Guide and click the arrow icon shown at the left to open a PDF.

Not a PIA member? If you want to get a print copy of the next Agency Marketing Guide when it mails, or if you want to be able to access it online while it is still fresh, please become a PIA member. To join PIA, please contact your local PIA state association.

Sponsors

PIA would like to thank the sponsors of the 2011 PIA National Agency Marketing Guide:

 

2010 Agency Marketing Guide

Special Report: Agents' Guide to Social Media

In June of 2010 PIA National published the inaugural edition of a new annual publication for PIA members. The 2010 PIA National Agency Marketing Guide contained a soup-to-nuts guide on how independent insurance agents can use social media to support their agency’s sales strategy plus hands-on marketing advice from some of the insurance industry’s premier experts.

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Download a Word version of the article, "Getting Started: Developing a Social Media Strategy and Agency Policies."

Sponsors

PIA would like to thank the sponsors of the 2010 PIA National Agency Marketing Guide: