Agency Marketing Guide
Each summer PIA publishes the PIA National Agency Marketing Guide. This publication helps PIA members stay ahead of the curve when it comes to marketing their services in the modern insurance marketplace. Work has now begun on the 2013 edition of the Agency Marketing Guide. Questions about the PIA National Agency Marketing Guide, including advertising inquiries, can be directed to Alexi Papandon at 703-518-1353 or firstname.lastname@example.org. The deadline for advertising in the 2013 edition is May 15, 2013.
2012 Agency Marketing Guide
Special Report: Selling Personal Lines In Your Agency
Print Edition: The print edition of the 2012 PIA National Agency Marketing Guide mailed to PIA members and other PIA Connection recipients in the summer of 2012.
Digital Edition:..Previously available only to PIA members, effective 2/25/13 the digital edition of the 2012 PIA National Agency Marketing Guide.is now available to all insurance professionals across America.
PIA would like to thank the sponsors of the 2012 PIA National Agency Marketing Guide:
2011 Agency Marketing Guide
Print Edition: The print edition of the 2011 PIA National Agency Marketing Guide was mailed to PIA members with the June 2011 issue of PIA Connection magazine. The 2011 publication focused on how agents can market their services on the Internet.
Digital Edition: As of November 1, 2011, the digital edition of the 2011 PIA National Agency Marketing Guide is now available to non-members as well as PIA members. Simply click the image below to view the enhanced digital version.
Do you prefer a regular PDF? Simply open the digital version of the 2011 Agency Marketing Guide and click the arrow icon shown at the left to open a PDF.
Not a PIA member? If you want to get a print copy of the next Agency Marketing Guide when it mails, or if you want to be able to access it online while it is still fresh, please become a PIA member. To join PIA, please contact your local PIA state association.
PIA would like to thank the sponsors of the 2011 PIA National Agency Marketing Guide:
- American Country and American Service Insurance Companies
- Easy Insurance Newsletters
- ISU Group
- Rough Notes
2010 Agency Marketing Guide
In June of 2010 PIA National published the inaugural edition of a new annual publication for PIA members. The 2010 PIA National Agency Marketing Guide contained a soup-to-nuts guide on how independent insurance agents can use social media to support their agency’s sales strategy plus hands-on marketing advice from some of the insurance industry’s premier experts.
Download a Word version of the article, "Getting Started: Developing a Social Media Strategy and Agency Policies."
PIA would like to thank the sponsors of the 2010 PIA National Agency Marketing Guide: