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Farmers Offers Virtual Crop Insurance in Online Game FarmVille

Farmers Insurance Group is offering virtual crop insurance for players in the virtual world of FarmVille. FarmVille is considered the most popular game on Facebook...
October 19, 2010

Farmers Insurance Group is offering virtual crop insurance for players in the virtual world of FarmVille. FarmVille is considered the most popular game on Facebook with over 60 million monthly players.

The Farmers in-game integration will use the likeness of its Farmers Insurance Airship, a 246-foot long Zeppelin. When players place the Farmers Airship on their farm, they receive free "wither protection" for the crops on their virtual farm. In a nod to the security that Farmers Insurance offer its customers, this protection means players crops won't wither for the 10 days of the promotion.

"This is the first time an insurance company will be featured within internet Social Gaming," said Kevin Kelso, chief marketing office of Farmers Insurance Group Inc. Farmers also recently announced a chance for FarmVille followers to experience part of their virtual life in real life, by winning a chance to ride on the Farmers Airship, the world's largest airship.

Click here to read Farmers Offers Virtual Crop Insurance in FarmVille (Insurance Journal 10/14/10)
 
Click here to read A Humorous Take on Farmers and FarmVille (Insurance & Financial Advisor 10/13/10)

October 19, 2010 

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