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Selling Flood Insurance Builds Trust & Business

Whether your client lives near the coast or hundreds of miles inland, they are at risk for flooding...
February 4, 2014

Whether your client lives near the coast or hundreds of miles inland, they are at risk for flooding. As their agent, there are several things you should know about flood insurance and why your customer should consider purchasing a policy.

Why Flood Insurance?
Floods are the nation’s #1 natural disaster. Everyone is financially vulnerable to floods. In fact, nearly 25 percent of all National Flood Insurance Program (NFIP) flood claims come from outside mapped high-risk flood areas.

Why Don’t More Customers Ask About Flood?
Many clients don’t know that homeowners insurance doesn’t cover flood damage. And many aren’t aware that Preferred Risk Policies for properties in moderate-to-low risk areas can cost as little as $129 a year, which is negligible compared to the tens of thousands of dollars worth of damage just a few inches of water can cause.

Why Sell Flood Insurance?
Make sure your clients are aware of their risk and flood insurance options — it not only helps you build trust, but can grow your book of business. With existing clients, you’re already in good position to cross-sell flood insurance.

Agents.FloodSmart.gov can help you “speak flood” with your clients. The site includes resources such as talking points, marketing tips and interactive tools that help illustrate flood risk to your customers. Also, if you aren’t currently registered, sign-up for the free Agent Referral Program that drives free qualified leads directly to you. But don’t delay. Most policies take 30 days to go into effect, so the time to tell your customers about the availability of flood insurance is now.

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