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Health Insurance Producers Undergoing Evolution, Harris Says

The confusion surrounding healthcare reform plays to agents’ expertise as advisors...
July 31, 2013

The confusion surrounding healthcare reform plays to agents’ expertise as advisors. That’s according to PIA National President Andy Harris, who shared his perspective in an article in this month’s issue of American Agent & Broker magazine. He said that agents may be uniquely qualified to guide people through the various mandates and legislation related to the Affordable Care Act (ACA).

“Who else has the insurance knowledge, the relationships with the clients, and the ability to inform, educate and roll out these programs other than insurance agents?” he asked. Employers and individuals already look to agents for direction in the risk management process, and Harris said that producers are the “logical solution” to the need for far-reaching education as the country transitions into healthcare reform.

“Insurance agents are very resilient,” Harris said. “They’re very knowledgeable, and as long as we can take advantage of that knowledge, we should be able to get through this and help our customers and our customers’ employees navigate through this.”

Adapt to PPACA (American Agent & Broker 7/2013)

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