You are here:HomeIssuesHealth Care Reform2014Some Brokers See ACA as an Opportunity, Others Are Exiting the Industry

Some Brokers See ACA as an Opportunity, Others Are Exiting the Industry

A new survey conducted by benefits provider Aflac finds that brokers are either redefining their roles in the healthcare landscape – or exiting it entirely...
July 8, 2014

A new survey conducted by benefits provider Aflac finds that brokers are either redefining their roles in the healthcare landscape – or exiting it entirely.

According to the 2014 Aflac WorkForces Report for Brokers, nearly half (49 percent) of brokers at least somewhat agree that they’ve been considering leaving the industry, and 67 percent of brokers at least somewhat agree that they’ve seen many of their peers exit the industry in the past year. However, this new study shows that healthcare reform is presenting new opportunities for those choosing to stay in the business.

Conducted by Research Now on behalf of Aflac, the online survey of more than 300 brokers found that more than one-third (36 percent) completely/strongly agree that healthcare legislation represents an opportunity for them and their business and half (50 percent) say they completely/strongly agree that they have confidence in their firm and the industry’s future.

Despite many brokers exiting the industry, employers are relying on experts more than ever to help them make smart benefits decisions. In fact, employers have steadily increased their use of brokers over the past three years, with year-over-year use of brokers growing from 56 percent in 2011 to 61 percent in 2013 to 64 percent in 2014. Read more about the study here.

Filed under: