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Pressure Building to Name An Obamacare CEO

The White House is under pressure to name a chief executive officer to run the federal health insurance marketplace...
January 8, 2014

The White House is under pressure to name a chief executive officer to run the federal health insurance marketplace. The CEO could set marketplace rules, coordinate with insurers and state regulators on the health plans offered for sale, supervise enrollment campaigns, and oversee technology, according to sources. Supporters of the idea indicate the appointment of a CEO could regain the trust of insurers and others. The lack of a clear decision-making hierarchy was identified by the consulting firm McKinsey & Co. as a liability months before the disastrous October 1 launch of HealthCare.gov.

The White House has not embraced the idea of creating a CEO for HealthCare.gov, as the responsibility for the marketplace falls to the Centers for Medicare and Medicaid Services (CMS) and its administrator, Marilyn Tavenner. “This isn’t happening. It’s not being considered,” a senior administration official told Reuters.

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