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Report Finds Increasing Agent Involvement Essential to ACA's Success

The Urban Institute recently released a report which found producers should play an increasing role in ACA enrollment and outreach, particularly as funding for navigators and other publicly funded assisters decreases...
February 11, 2015

The Urban Institute recently released a report which found producers should play an increasing role in the Affordable Care Act (ACA) enrollment and outreach, particularly as funding for navigators and other publicly funded assisters decreases. The report stressed the importance of engaging with the producer community, suggesting that states that focused on involving producers in the enrollment process were more successful than those that did not.

The report laid out possible strategies to improve producer engagement, including (1) giving producers more visibility through marketplace directories or similar tools; (2) improving enrollment training; (3) including effective case management tools in IT systems; (4) fixing delays and other problems with producer compensation; and (5) better monitoring producer involvement in the exchanges though surveys and tracking tools. The report also found that state exchanges that have hired producers to work with the agent and broker community have been successful.

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