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Report: Brokers Play Key Role Helping People With ACA

Insurance brokers play a key role in helping people obtain health insurance under the Affordable Care Act and tend to serve different people and groups than navigators, according to a new survey by the Kaiser Family Foundation...
August 26, 2015

Insurance brokers play a key role in helping people obtain health insurance under the Affordable Care Act (ACA) and tend to serve different people and groups than navigators, according to a new survey by the Kaiser Family Foundation.

The survey showed that some brokers and agents—60%—say in this year's open-enrollment period, they helped 50 or more individuals with enrollment for healthcare coverage through the federal or state insurance exchanges, also known as marketplaces. The survey found 20% helped 100 or more enroll.

The survey found that agents and brokers are very good at helping consumers compare plans and select qualified plans. They also assisted with the application of premium tax credits, resolved enrollment problems and are more effective when helping small businesses select coverage. "The implication for marketplaces would seem to be that brokers and assister programs are not interchangeable," the report on the survey says. "To ensure that all consumers who need help receive it, both types of professionals will need to continue their key roles."

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