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Consumers' Anger at Marketing Is Rising

One third (33%) of the consumers who participated in a recent survey about their attitudes toward marketing said they would accept a slightly lower standard...
April 20, 2004

One third (33%) of the consumers who participated in a recent survey about their attitudes toward marketing said they would accept a slightly lower standard of living to live in a society without marketing and advertising. J. Walker Smith, president of Yankelovich Inc., a Chapel Hill, North Carolina market research firm, shared the findings April 15 during a speech at the American Association of Advertising Agencies conference in Miami. Smith said researchers also found that 69% of the survey participants were interested in products and services that would help them skip or block marketing and that 65% said there should be more limits and regulations on marketing and advertising.

Smith said companies that flood consumers with emails hawking Viagara, Cialis and Internet gambling casinos may be hurting all marketers. He said 53% of the survey respondents said such spam had turned them against all marketing and advertising. Smith advised businesses should work to better target their marketing to individual consumer preferences.