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Progressive Unveils 'Drive Insurance from Progressive'

The Progressive group of insurance companies has announced the launch of a new brand developed expressly for independent agents and brokers: Drive Insurance from Progressive....
September 29, 2004

The Progressive group of insurance companies has announced the launch of a new brand developed expressly for independent agents and brokers: Drive Insurance from Progressive. At a nighttime event held September 21 under the lights of Las Vegas Motor Speedway - featuring dinner, a demonstration stock car race and fireworks - agents, including many PIA members, got an exclusive first look at a brand name and logo that Progressive says it plans to build into one of the most recognizable in the insurance industry.

"Since we began advertising in the early 90s, agents have told us they value our brand building activities, but they've wanted to participate more actively in them," said Bob Williams, agency group president. "Drive Insurance from Progressive is designed expressly for our independent agents and brokers. It leverages Progressive's brand equity while highlighting the value that independent agents and brokers provide." The scheduled official launch date of Drive Insurance from Progressive is December 10, 2004.

Progressive Launches New Agency Brand (Progressive press release 9/21)

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