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Answering Critics, GEICO Pulls Ad in Connecticut

Auto insurer GEICO said Friday it won't run a commercial again in Connecticut that Attorney General Richard Blumenthal charged is misleading until his concerns are...
September 20, 2006

Auto insurer GEICO said Friday it won't run a commercial again in Connecticut that Attorney General Richard Blumenthal charged is misleading until his concerns are resolved. Blumenthal had urged GEICO on Wednesday to pull the ad, which features the entertainer Charo and a man who says that after his vehicle was in an accident, "GEICO repaired it within a few days, like new."

Blumenthal, fearing some viewers could take that literally, noted that insurers aren't licensed to repair vehicles and don't. In a letter to Blumenthal, GEICO Vice President And General Counsel Dana K. Proulx said a literal interpretation of the commercial "was neither intended nor suggested." The celebrity series of commercials was meant "to reinforce GEICO's reputation for fast and fair claims service," he wrote.

Proulx also told Blumenthal the commercial could be revised to include a visual message that would say GEICO does not actually repair vehicles. Blumenthal said Friday he does not have enough information to decide whether that change would suffice.

GEICO Pulls Ad in Connecticut (Hartford Courant 9/16/06)

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