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PIAPAC: Setting Goals and Meeting Objectives

PIAPAC is governed by its own set of bylaws and a board of directors made up of 16-19 national directors, past national directors, and...
October 1, 2006

Kristi DeilyBy Kristi L. Deily
Manager, Political Affairs
PIA National

PIAPAC is governed by its own set of bylaws and a board of directors made up of 16-19 national directors, past national directors, and other interested PIA members.  Annually, these directors measure the result of the political action committee's objectives and revise or recalibrate them for the next calendar year.

For 2006, the board determined four objectives.  All may be summed up as this: increase participation, contributions, understanding, and awareness.

To remain relevant in the political process, all PACs must focus a great deal of thought and energy on growth.  Not only are campaigns getting more and more expensive but competitors' PACs are certainly focused on growth and, if we do not keep up, we will be outpaced.  For example, an insurance trade group just announced a push to more than double the size of their PAC next cycle to one million dollars. This group supports legislation to create an optional federal charter for insurers - which PIA adamantly opposes.

To be effective, we must mirror their resolve.  PIAPAC Committee member Larry McGillis from North Dakota says it best, "Why should I save pennies to lose dollars?"

Here is where PIAPAC stands on our 2006 objectives:

1. 2006 Objective: Increase contributions to PIAPAC by 25% more than the 2004 election cycle (approximately $200,000) making the goal for the 2006 cycle $250,000 or more.
2006 Results: As of December 31 of last year, PIAPAC had received $116,615 putting us short of the half-way mark in reaching our goal.  As of October 10, 2006, PIAPAC contributions are at $115,500.  We need to raise an additional $17,885 by December 31 in order to reach our goal.

2. 2006 Objective: Achieve 100% PIAPAC participation from the PIA National Board of Directors.
2006 Results: As of August 15, 2006, 100% have contributed, or 39 of 39 National Directors.

3. 2006 Objective: Achieve 100% PIAPAC participation from each PIA affiliate's Board of Directors through the 2006 Chairman's Challenge.
2006 Results: As of October 10th, 40% or 184 of 459 Affiliate Directors have contributed to PIAPAC this year.  Connecticut, Michigan, Oklahoma and Washington have reached 100% participation.  Others are within reach.

4. 2006 Objective: Increase PIA member awareness, understanding, and participation in PIAPAC.
2006 Results: We continue to promote participation in PIAPAC through the Chairman's Challenge and through full membership solicitations, through Connection and Newsline ads and articles, and through the newly redesigned PIAPAC website.

The first three of these objectives are easy to quantify, while the fourth objective is more difficult to measure.  It is safe to say, however, that if the first three have been met then the fourth has been met as well.  We are working hard to meet the objectives, but we need your help.  Please contribute online today.

If you believe national political involvement is vital to the success of each professional insurance agent and would like to encourage your colleagues to become involved, please contact me directly and let's work together.

If you serve on an affiliate board and want to see your affiliate achieve the "Chairman's Challenge" (100% participating from the affiliate board of directors), I look forward to hearing from you so that we can make that happen.  I can be reached at kristide@pianet.org.

Together we are helping to elect pro-insurance, pro-business legislators to the U.S. Senate and House of Representatives.  Together we are making a difference!

Kristi L. Deily kristide@pianet.org is Manager of Political Affairs for PIA National.

PIA Connection

This article originally appeared in the October 2006 issue of PIA Connection.