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Ad by Nationwide Lampooning Burger-Flippers Draws Ire of Restaurant Association

A TV ad Nationwide Insurance Company plans to run during next Sunday's Super Bowl has drawn fire from a restaurant association. The ad features Kevin...
January 30, 2007

A TV ad Nationwide Insurance Company plans to run during next Sunday's Super Bowl has drawn fire from a restaurant association. The ad features Kevin Federline, estranged spouse of pop diva Britney Spears, dreaming he is a big star only to wake up and discover he is flipping hamburgers.

Steven Anderson, president of the National Restaurant Association, wrote to Nationwide Chief Executive Officer Jerry Jurgensen telling him that airing the ad "would give the impression that working in a restaurant is demeaning and unpleasant." Not so, says Anderson. "The restaurant industry is a wonderful place to work, for a year or for a career." Nationwide spokesman Eric Hardgrove defended the ad, saying Federline was poking fun at his own image while reinforcing the company's role of meeting the financial needs of consumers. "The intent of the ad isn't to offend or insult the many fine individuals who work in the restaurant industry," Hardgrove said in a statement.

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