You are here:HomeNews CenterInsurance News2008The Power of "Thank You"

The Power of "Thank You"

First year renewals are an important part of your business and even a modest "thank you" card can help you retain these new customers. This...
November 18, 2008

A Tip from The Hartford

First year renewals are an important part of your business and even a modest "thank you" card can help you retain these new customers. This simple gesture demonstrates that you appreciate their business and are adding value to the relationship. A thank you note may read something like this:

Thank you for renewing your insurance with our agency. Your business is important to us. As an insurance professional, my job is to help you find a policy that fits your needs. If you ever have any personal or business insurance questions, please give me a call.

Think of the last time you received a thank you card. It's a pretty rare occasion given the hectic pace we live in. You can establish yourself as your customers' insurance professional, separate yourself from competitors and make your customer feel appreciated.

As a new year's resolution - make it a point to send thank you cards to first year renewals.

The information in these materials is provided for informational purposes only. Readers seeking resolution of specific business issues or concerns regarding this topic should consult their attorney or business advisors.