You are here:HomeNews CenterInsurance News2010FTC Suggests "Do Not Track" Opt-Out

FTC Suggests "Do Not Track" Opt-Out

In response to complaints that "tracking" software violates the privacy of people using the Web, the Federal Trade Commission is calling for a mechanism that...
December 21, 2010

In response to complaints that "tracking" software violates the privacy of people using the Web, the Federal Trade Commission is calling for a mechanism that would allow consumers to opt out of such monitoring. Most Web users do not know to what extent their Internet surfing is being scrutinized, an activity that is being driven by advertisers who want to customize their messages for specific customers. Privacy advocates, fearing that the data collected could be used for such things as helping insurance companies decide whether to offer someone coverage or helping banks decide whether to approve someone's loan application, favor the Do Not Track plan. Opponents say it will seriously disrupt the developing online advertising industry.