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PIA Releases Spanish Radio Ads for Professional Insurance Agents

PIA National has just released a series of 25 Spanish radio advertisements as part of the PIA Branding Program, Local Agents Serving Main Street America.SM...
March 25, 2010

PIA National has just released a series of 25 Spanish radio advertisements as part of the PIA Branding Program, Local Agents Serving Main Street America.SM These ads are available for PIA members to use free of charge, as part of your membership in PIA. Like PIA's English radio and print ads, PIA's Spanish radio ads can be used to promote your agency generally, or they can be used to specifically support your auto, home or commercial insurance sales.

Each ad can be tagged with your agency contact information, and if you'd like, the name of a company you represent. We occasionally hear from PIA Branding Program sponsors that their appointed agents don't utilize all of the cooperative advertising dollars that they have available to them. We encourage you to check with your appointed carriers to see if you qualify for co-op dollars that might be available for these new radio advertisements.

Click here to hear PIA's new Spanish radio ads for yourself.  There you'll also find a short FAQ which answers the most common questions members have about PIA's radio ads.

Once on the PIA Branding Program website, follow the links to download high-resolution MP3 ad files. The download page also includes scripts and other resources to assist you in planning your radio advertising campaign.

After you've purchased advertising space on your local radio station, simply provide them with the MP3 file of the ad you'd like to run and either you or their local voice talent can add your agency contact information using the radio station's recording facilities, generally at no extra charge. We've also made the scripts available online so that you or a local voice talent can re-record them if you'd prefer to do that. Your local radio station should be able to provide the facilities to do this.

Click here to take the first step now by previewing the new ads.