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Survey: One-Third of Small Businesses Use Social Media to Reach Customers

The use of social media to connect with customers is growing among small businesses, according to the results of a semi-annual survey released last week...
October 27, 2010

The use of social media to connect with customers is growing among small businesses, according to the results of a semi-annual survey released last week by American Express OPEN, the small business arm of American Express.

Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products, according to the Small Business Monitor survey. The vast majority of those companies prefer Facebook to other major players like Twitter and LinkedIn. This represents a substantial increase from only a year ago, when only one-in-ten respondents reported actively using social networking sites. The survey attributes the rise of social media usage in part to the economy's slower-than-hoped recovery, as it provides an inexpensive means of marketing and reaching customers.

Click here to read Small Businesses Poised to Capitalize on Growth Opportunities (BusinessWire 10/13/10)