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Small Business Owners View Agents More Favorably, Study Shows

The Hanover Insurance Group, Inc. announced the results of a new survey that demonstrates small business owners trust independent insurance agents and commercial insurance carriers significantly more than other financial services businesses
November 15, 2011

The Hanover Insurance Group, Inc. announced the results of a new survey that demonstrates small business owners trust independent insurance agents and commercial insurance carriers significantly more than other financial services businesses.

The study was commissioned by The Hanover as part of a broader effort to stay appraised of the evolving needs of small businesses and to build upon its expertise in that area.  These efforts are intended to help ensure that it offers small businesses the most valuable and innovative products and services for today’s current economic environment.

In a statement, The Hanover noted that the finding that independent agents and carriers are perceived with high regard is important, especially as it comes in a time when confidence in the financial services industry is at an all-time low, as witnessed by thousands of protesters hosting “Occupy Wall Street” events across the country to force change within the financial system.

This study was conducted by The Pert Group, a third-party independent consulting and research firm with broad experience in financial services industries. Results for this survey are based on online interviews conducted September 14-23, 2011, among 501 small business owners with less than 30 employees.

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