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Agent to Agent: Do Promotional Items Really Matter in Marketing?

People call them promotional items, goodies or free swag - a term stemming from the phrase "stuff we all get (SWAG)," but what...
September 7, 2011

People call them promotional items, goodies or free swag - a term stemming from the phrase "stuff we all get (SWAG)," but what many companies actually want to know is: Does it work? By that they inquire whether or not giving away products with their business name actually gains them customers. It's no secret that budgets are getting progressively tighter, and agency owners are looking for any way to cut back on costs without compromising their marketing goals.

Read the rest of this article by George Francis, president/CEO of the Alta Vista Insurance Agency, here: Do Promotional Items Really Matter in Marketing?

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