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Agent to Agent: How Blogs Improve Your Website and Agency Overall

One of the biggest priorities for insurance agencies is the ability to connect with customers on a level that they can easily understand and accept....
August 9, 2011

One of the biggest priorities for insurance agencies is the ability to connect with customers on a level that they can easily understand and accept. Because insurance can seem dull, agents and agencies need to do everything they can to make the topic more animated. As the Web 2.0 frenzy continues its sweep across the Internet, insurance agencies everywhere are adapting new methods via the Internet to change the way customers are reached and kept. One of the methods agencies have accepted is implementing blogs on their websites, allowing the ability to use every day, real-world elements to help customers relate to different types of insurance policies. As an insurance agency, adding a blog to your website can help initially bring customers to your website while also keeping them coming back for more. Here are ways in which your company blog can improve your website and company's mission:

Read the rest of this article by John Mulcahy, president of Nicklas Insurance Group, here: How Blogs Improve Your Website and Agency Overall

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