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Agent to Agent: How Twitter Is Used Differently than Facebook

The initial phase of adapting your business to social media can be a challenge. With so many different platforms out there, it's hard to understand...
August 3, 2011

The initial phase of adapting your business to social media can be a challenge. With so many different platforms out there, it's hard to understand what each one is actually used for. On the surface, many of them look relatively similar: LinkedIn and Facebook both utilize the "profile page" concept and make it possible to "friend" or "connect" to people you know. Twitter, like Facebook, has the ability to share locations and express thoughts by sending photos, videos, and various links to your followers. Although the goal of social media platforms is relatively consistent - to connect with others - exactly how that is accomplished is what sets each platform apart from one another. Looking at Facebook and Twitter, two of the most popular social media platforms, one can easily get confused as to how to spread awareness for a business.

Read the rest of this article by Gini Massey, president of Massey Insurance Services, here: How Twitter Is Used Differently than Facebook

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