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Agent to Agent: When Cross Selling Is Service

Cross-selling has to begin with a mental shift. As a business that is devoted to customer service, cross selling had to be understood differently and...
July 12, 2011

Cross-selling has to begin with a mental shift. As a business that is devoted to customer service, cross selling had to be understood differently and the first aim was to recognize that there is a genuine value for our customers to have one agency holding a thorough understanding of their needs. This, coupled with the potential savings of package discounts and the convenience of having one place to call, made it possible for everyone to buy into the idea that it is more than cross-selling, this is our obligation!

Read the rest of this article by Cheryl Fessenden, CFO & Partner of Barber Insurance Agency, here:  When Cross Selling Is Service

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