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Agent to Agent: How You Answer the Phone Makes a Difference

As insurance professionals, we sometimes forget how impactful a seemingly minor detail can be at converting a prospect into a lead or a lead into a sale...
December 12, 2012

As insurance professionals, we sometimes forget how impactful a seemingly minor detail can be at converting a prospect into a lead or a lead into a sale. With the importance of generating leads through online methods now no longer a moot point, it’s more important than ever to pay careful attention to how we answer the phone at our agencies. Many internet leads now pick up the phone and call different agencies as they’re shopping for insurance.

That initial phone call is the first, and possibly only, chance an insurance agency has to make a positive first impression on prospects. Here are a few tactics we’ve found successful at creating a positive first impression:

Read the rest of this article by Bob Mucci of Wolpert Insurance here:
How You Answer the Phone Makes a Difference

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