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PIA Product Spotlight: PIA Introduces New Member Benefit to Help Agents Market Online

Agoragate is an online solution to some of the main problems facing professional independent insurance agents
June 12, 2012

Agoragate is an online solution to some of the main problems facing professional independent insurance agents. Only a very few agencies have effective websites. A large percentage of agencies don’t have a website. Scarce resources (time and money) have prevented all but a very small percentage of insurance agencies from developing an online presence that allows them to compete favorably for those looking to buy insurance. Over Agoragate logo. Appeared in 06-12-12 Newsline. 75% of today’s insurance shoppers, both small commercial and personal lines, start their buying process with an online search.

Agoragate is designed to create a trust relationship with those online shoppers who want a local, trustworthy insurance agent. By introducing the agent as a real person who is ready to help and concerned about the insured’s problems, the potential customer is directed to address their higher priorities of trust, suitability of coverage, and adequate communication before considering price.

The PIA-endorsed Agoragate program uses scale and advanced technology to allow agents to have an online position that would be prohibitively priced if they did it on their own.

The online world is complex and requires a level of expertise that isn’t readily available. Agoragate involves one of only thirty providers in the United States (Three Deep Marketing) who is Google Certified for both Analytics and Adwords.

Agoragate already has hundreds of pages of crisp, relevant content attracting Google spider searches. It will soon have an estimated two hundred thousand pages.

Agoragate has options to help you produce both personal auto and homeowners. In addition, you can also attract the right customers for commercial P&C, life, health, and long-term care. You decide what you want to produce, what you want to say about yourself and your agency, and where you want to centralize your marketing.

You can learn more about Agoragate at www.insuranceagoragate.com or see Agoragate in action at www.enhanceinsurance.com.

Find an upcoming PIA member webinar about Agoragate on PIA National’s website at www.pianet.com/agoragate.

Read an article on PIA's new member benefit: PIA Initiative Lets Agents Increase Their Presence Online (National Underwriter 6/12/12)

Read more on PIA's partnership with Agoragate: PIA Acts to ‘Dramatically Increase’ Agents’ Online Presence (Ins. & Financial Advisor 6/6/12)

Read a full article on the new marketing benefit: PIA Partners With Agoragate (MarketWatch 6/5/12)

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