You are here:HomeNews CenterInsurance News2012The Butler Company Receives the PIA National Excellence in Social Media Award

The Butler Company Receives the PIA National Excellence in Social Media Award

The Butler Company of Nashville, Tennessee was presented with the 2012 PIA National Excellence in Social Media Award
September 28, 2012

The Butler Company of Nashville, Tennessee was presented with the 2012 PIA National Excellence in Social Media Award.

“For the Butler Company, social media is an extension of customer contact and prospecting,” said PIA National Vice President/Treasurer John G. Lee, who presented the award September 21 during an awards ceremony in Baltimore, Maryland. “They took a look at all the available social media tools, and then decided to use only the ones that enhance the agency’s overall marketing plan.” Lee said they were successful.

“The Butler Company now has more policies in force from internet/social media sales than from traditional marketing,” Lee said. “On a monthly basis, they sell more policies from internet/social media traffic than from traditional methods. Put simply, it works.” The award was accepted by Chester A. Butler III, President of the Butler Company.

PIA awards photo --Social Media award 2012

Pictured: NIPR Executive Director Maryellen Waggoner (l); Chester A. Butler III, President of the
Butler Company; PIA National President Thomas C. Adderhold.

The PIA National Excellence in Social Media Award is sponsored by the National Insurance Producer Registry (NIPR). NIPR Executive Director Maryellen Waggoner participated in the presentation ceremony.

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