You are here:HomeNews CenterInsurance News2012Minnesota Insurance Exchange Survey Finds Broad Support for Agents

Minnesota Insurance Exchange Survey Finds Broad Support for Agents

When the state of Minnesota hired a firm to survey residents’ attitudes about health insurance, it found that people really like their health insurance agents
August 14, 2012

When the state of Minnesota hired a firm to survey residents’ attitudes about health insurance, it found that people really like their health insurance agents.

The state commissioned the study by the consulting firm Salter Mitchell. Almost 800 individuals and 250 businesses were surveyed as part of the state’s process to form a health insurance exchange required by the Affordable Care Act (ACA). Some of the questions that were asked indicate that support for agents was not what the state was looking for.

According to a business owner who tipped off PIA of Minnesota, some of the questions asked were, “How committed are you to your broker?” “Do you trust your broker, even though they get paid by the insurance companies?” “Would you use a web site to select insurance?” and “Should the organization providing the selection of insurance be state run, not for profit or a combination?” This business owner also indicated there were other questions he refused to respond to, due to their obvious bias or lack of a viable answer.

View the entire report.

Note slides 17-20, which really affirm the agent’s role with consumers. Slide 20 notes that 88 percent “trust (a broker) despite commissions.” [our emphasis added].