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Agent to Agent: Cross-Selling Tips for Agency Owners

As an agency owner, it is important that you are cross-selling within your market...
October 31, 2013

As an agency owner, it is important that you are cross-selling within your market. Sure, you may be a leading personal lines agency, but what about those commercial lines that are waiting to be sold? If a client turns to you for all of their personal needs, there is no reason why they should pass on what you can offer to their business, as well. Using a cross-sell method will not only keep your clients fully covered, without gaps, but it will encourage clients to spend a little more — which can drastically increase your revenue.

Instead of shying away from cross-selling, take charge! There are plenty of tactics that can be used to encourage your customers to enjoy more services and products from your agency…

Read the rest of this article by Daniel Post of Post Insurance Services here:
Cross-Selling at Its Finest: 4 Tips for Agency Owners

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