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Agent to Agent: Shark Proof, Part 3

The three I’s in Shark Proofing are Insulation, Investment and Influence...
May 29, 2013

The three I’s in Shark Proofing are Insulation, Investment and Influence. In parts one and two of this series, we covered Insulation & Investment. In part three, we finish the series with Influence.

As you remember, a Shark is what I call the kind of producer you don’t want anywhere near your clients. Sharks are consummate hunters, true production machines and experts at breaking relationships.

Influence is the act of leveraging people, positions and relationships to insulate your clients from the Sharks. Your best clients should feel special. They should feel a strong connection with you, your agency and your network. It is incumbent upon you to seek out opportunities to connect your best clients with influential members of your agency, your client base, your social network and your business network. The more connections your best clients have in common with you, the more secure they will be.

Let me share some ideas for leveraging influence…

Read the rest of this article by David Connolly of iQ Consulting here:
Shark Proof (part 3)

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