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PIA National President Andy Harris Op-Ed in Insurance Journal

PIA National President Andy Harris has a guest column appearing this week in the print editions of Insurance Journal...
February 25, 2013

PIA National President Andy Harris has a guest column appearing this week in the print editions of Insurance Journal. In his article, “Customers Want What Local Agents Provide,” Andy points out that agents should use cutting-edge technology like social media to get closer to their clients. Excerpts:

“Customers don’t come to us to be ‘processed.’ They come to us for the kind of personal relationship, advice and counsel that direct writers and captives are not equipped to deliver. Our customers care about price, but price is not the sole determining factor for them.”

“Even with the latest advances in technology, insurance sales remains a people business. However, this does not mean that agents should reject innovation or attempt to do business in a world that no longer exists… Cutting-edge agents have realized that in many respects, social media is today’s Main Street USA."

You can read Andy’s entire Insurance Journal op-ed here.