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PIA Unveils 2013 Agency Marketing Guide

The 2013 PIA National Agency Marketing Guide is mailing to PIA members across the country and is now available to PIA Tagents online at http://www.PIAAgencyMarketingGuide.com...
July 16, 2013

2013 AMG coverThe 2013 PIA National Agency Marketing Guide is mailing to PIA members across the country and is now available to PIA agents online at http://www.PIAAgencyMarketingGuide.com. This year’s publication focuses on how agency owners can get the most out of their people, processes and systems, so that they can increase sales and improve their bottom line.

“When an agency hires a producer, it is making a serious financial commitment,” said PIA National President Andrew C. Harris. “Agencies need to increase their odds of success by making smart hires, implementing a producer development program and actively managing their sales force. Having good sales people in place is a critical part of every agency’s marketing program. They are truly the lifeblood of the insurance agency. Without new production, we will not be able to compete in the market. This is why we addressed it in this year’s Agency Marketing Guide.”

The 2013 PIA National Agency Marketing Guide is the latest offering from PIA National’s award-winning PIA Branding Program, Local Agents Serving Main Street America SMwww.piabrandingprogram.com. Through the PIA Branding Program, PIA National provides PIA members with marketing tools and services, including Internet marketing services as well as print and radio advertisements, in both English and Spanish.

PIA National wishes to thank the sponsors of the 2013 PIA National Agency Marketing Guide: Astonish, Bankers Financial Corporation, Rough Notes and Seaworthy Insurance Company.