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Law Firm Pulls Ad Following Complaint by PIA of New York

A law firm has agreed to stop running an ad that had prompted PIA of New York to file a formal complaint with the New York State Supreme Court Appellate Division...
January 30, 2013

A law firm has agreed to stop running an ad that had prompted PIA of New York to file a formal complaint with the New York State Supreme Court Appellate Division. Andrew Finkelstein, managing partner of Jacoby & Meyers in New York, said he agreed to stop running the ad after a phone conversation with PIA.

The ad in question had made the following statement: “If your business lost business due to the storm [Superstorm Sandy] your insurance policy should cover it. If it doesn’t, your agent made an error. We’ll work to correct it.” The ad “clearly” violates New York’s rules of professional conduct that bars attorneys from producing false, misleading or deceptive advertisements, according to the complaint filed by Matthew Guilbault, director of government and industry affairs for PIA of New York. The complaint states that’s because it implies the only reason why a business’s insurance policy would not cover an interruption loss is because of an insurance agent’s error. Despite agreeing to pull the ad, Finkelstein called PIA’s complaint “meritless.”

Jacoby & Meyers Pulls Ad in Response to PIA Complaint (NJ Star-Ledger 1/23/13)