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Agent to Agent: Social — The Must-have Element of an Agency Growth Strategy

Back in 2008, when I started to delve into the then-new social media arena, Paradiso Insurance was an entirely different agency...
November 13, 2014

Back in 2008, when I started to delve into the then-new social media arena, Paradiso Insurance was an entirely different agency. I had 600 customers and one staff member, and we had been thriving for just about two years. Facebook was just beginning to gain broad appeal, and I really knew nothing about the platform. As a new independent agent, I was focused heavily on growth, because, quite frankly, that's what I had to do. As a father of twin toddlers, the thought of paying for college, weddings and more motivated me to take advantage of the new free marketing channels that were emerging.

You may have seen my social media posts, read articles about my agency or heard about me from carriers or others in the industry. I want to take this opportunity to explain my story: The truth is, our five-plus-year journey to become a social agency has not always been easy. We've had several failures, which I view as teachable moments, and even some regrets.

Read the rest of this article by Chris Paradiso here:
Social — The Must-Have Element of an Agency Growth Strategy



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This article originally appeared in the 2014 PIA Agency Marketing Guide. PIA members can read all of the marketing tips in this year's Agency Marketing Guide on PIA National's website: www.PIAAgencyMarketingGuide.com.

PIA National wishes to thank the sponsors of the 2014 PIA Agency Marketing Guide: Allied Insurance/Harleysville Insurance, EZLynx, ITC and Rough Notes.

PIA's Agency Marketing Guide is published as part of the PIA Branding Program, PIA's agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA's Pinnacle Partners: Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group and Wright Flood.

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