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Agent to Agent: Adapting Your Agency to Target Modern Consumers

In today’s fast-paced and constantly changing industry, it’s essential for an agency to adapt as consumer buying habits change...
January 15, 2014

In today’s fast-paced and constantly changing industry, it’s essential for an agency to adapt as consumer buying habits change. Resisting change, or simply doing the same things you have been doing for the past ten years, will limit the success of your agency. While certain processes and tools may have been adequate in the past, failure to adapt to changes in technology or consumer buying habits will quickly hurt your agency’s business in today’s business world.

Is your agency adapting in order to target modern consumers? Find out by answering these questions…

Read the rest of this article by Ed Gillman of Gillman Insurance here:
Adapting Your Agency to Target Modern Consumers

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