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Agent to Agent: To Be Successful on Social Media Just Be Yourself

Using social media to promote your agency may first require a paradigm shift in your thinking...
September 11, 2014

Using social media to promote your agency may first require a paradigm shift in your thinking. Social media is not about "advertising" but rather about "building communities." Your Facebook page is not the place to shout "Call me today to get a free insurance quote!" but rather to engage your fans in two-way communications.

"When I spoke at a recent convention for PIA of Tennessee, one agent told me that he successfully engaged his followers by asking questions like, "Because of the recent spate of weather occurrences, your tree fell on your neighbor's house. Who do you think is responsible for the resulting damages?"

Not only did this open up a discussion on his Facebook page, this dialogue allowed him to show that he was both an insurance expert and a trusted member of the community, which are the two primary goals that you want to achieve with your social media efforts.

Another independent insurance agent who is both an expert and a trusted member of his community is Jason Verlinde, president of Verlinde Insurance in Richmond, Michigan. Today he talks with us about how he has successfully used social media to promote his insurance agency.

Read Ted Janusz's interview with Jason Verlinde here:
To Be Successful on Social Media: Just Be Yourself



Like this article? Want more like it? This article originally appeared in the 2014 PIA Agency Marketing Guide. PIA members can read all of the marketing tips in this year's Agency Marketing Guide on PIA National's website:
www.PIAAgencyMarketingGuide.com.

PIA National wishes to thank the sponsors of the 2014 PIA Agency Marketing Guide: Allied Insurance/Harleysville Insurance, EZLynx, ITC and Rough Notes.

PIA's Agency Marketing Guide is published as part of the PIA Branding Program, PIA's agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA's Pinnacle Partners: Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group, and Wright Flood.

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