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PIA Member Webinar—Taking Control of Social Media and the Smartphone

Agents are reaching a digital tipping point and must sharply accelerate, take control of and link their efforts in social media and mobile technology to stay competitive...
October 17, 2014

Agents are reaching a digital tipping point and must sharply accelerate, take control of and link their efforts in social media and mobile technology to stay competitive. Join PIA and social media/insurance marketing guru Tom Wetzel for a free, PIA member webinar which will help agents:

  • Leverage the power of the Smartphone in your agency's social media
  • Understand how carriers' strategies affect your agency
  • Understand the effect that carrier apps have on your clients and your agency
  • Learn the keys to successful social media content
  • Walk away with immediate action steps and best practices


Don't miss this webinar. Much of the material and recommendations are new and based on recent developments.

Title: PIA Member Webinar—Taking Control of Social Media and the Smartphone
Date & Time: Monday, Oct 27, 2014, 2:00 Eastern time
Duration: 45 minute presentation followed by 15 minute Q&A
Register: PIA member agents click here to register

About the Presenter: Tom Wetzel is CEO of Thomas H. Wetzel & Associates, an insurance marketing communications firm with special services and training programs for agents on the productive use of social media. An insurance communicator for over 30 years, he has conducted presentations and workshops to thousands of insurance professionals across the country and served as the social media columnist for Rough Notes. He can be reached via email at twetzel@wetzelandassociates.com, the company website, www.wetzelandassociates.com, and found on Facebook at "Social Media Management for Insurance," Twitter and LinkedIn.

Brought to You by the PIA Branding Program and PIA's Pinnacle Partners: This webinar is being made available to PIA members through the PIA Branding Program, available online at www.piabrandingprogram.com. Through this program PIA provides members of the association with a variety of marketing materials, including print and radio advertisements in both English and Spanish. During the coming year, the PIA Branding Program will feature a series of webinars and other resources to help PIA members improve their social media efforts and better communicate with their clients, prospects and communities.

Funding for the PIA Branding Program is provided in part by PIA's Pinnacle Partners, highly regarded insurance companies that demonstrate their commitment to the independent agency distribution system and support the development of new marketing tools made available to PIA members through the PIA Branding Program. The 2014 PIA Pinnacle Partners are Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group and Wright Flood.