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Is Spending on Social Media Ads a Disconnect?

While insurers are spending more than ever on social media advertising, only 5% of Americans say web ads affect their purchases...
July 10, 2014

While insurers are spending more than ever on social media advertising, only 5% of Americans say web ads affect their purchases. Is there a big disconnect here? Perhaps, says Laura Mazzuca Toops, executive managing editor of Propertycasualty.com, in her latest blog post.

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