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Agent to Agent: Reaching Out to Your Customers

Today there is a considerable amount of effort and expense being spent by mass marketers pushing customers to think about the brand of insurance they're offering as the best commodity in the marketplace—often based on price alone...
April 29, 2015

Today, there is a considerable amount of effort and expense being spent by mass marketers pushing customers to think about the brand of insurance they're offering as the best commodity in the marketplace—often based on price alone. However, when these same customers are asked what they truly value when it comes to insurance, their answers run much deeper.

A national survey of more than 900 personal lines insurance customers was sponsored by The PIA Partnership and the results are clear. Across the board, customers want what professional independent insurance agents have to offer.

Read the rest of this article by Bill Jenkins here: Reaching out to Your Customers



Like this article? Want more like it? This article originally appeared in the 2014 PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National's website: www.PIAAgencyMarketingGuide.com.

PIA National wishes to thank the sponsors of the 2014 PIA Agency Marketing Guide: Allied Insurance/Harleysville Insurance, EZLynx, ITC and Rough Notes.

PIA's Agency Marketing Guide is published as part of the PIA Branding Program, PIA's agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA's Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group, and Wright Flood.