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PIA is Committed to Growth and Success

In the past year, there has been a change at PIA National. It's not subtle, and it is all for the good. Six months...
April 19, 2005

Doing the Hard Work Is the Key to Winning

PIA National Executive Vice President & CEO Leonard C. BrevikBy Leonard C. Brevik
Executive Vice President & CEO
PIA National

In the past year, there has been a change at PIA National. It's not subtle, and it is all for the good.

Six months ago, when the PIA Board of Directors last met, we were just a few days away from what would become a significant series of events that would present new challenges for independent professional insurance agents, and for our industry as a whole.

PIA's responses to these new challenges illustrates how an organization that is focused, nimble and dynamic is best able to defend the interests of its members. Our ability to pivot quickly when a need arises, and not get mired in bureaucracy, serves all of our members well.

From the moment the first Spitzer story broke, PIA National shifted its focus. First, we responded to the initial news with a public statement, and assured that all of PIA was on the same page.  Then, we got about the task of exercising our influence with policymakers, to assure that any new regulatory or legislative initiatives did not create a competitive disadvantage for PIA members.

Because PIA members could be adversely impacted in many ways if a flawed model bill were to be passed by the NAIC and sent to the states, fully engaging in the process became, and remains, Priority One for PIA National and PIA affiliates at this time. When the NAIC passed a draft that would have been bad for PIA members, we didn't equivocate. We opposed it.

Through it all, PIA National and the PIA state and regional affiliates have pursued a coordinated strategy. Our association's response to this key challenge illustrates a new spirit of collaboration between PIA National and PIA affiliates that is one of my main priorities. Because when you come right down to it, we are all part of the same team, part of a true partnership based on openness, transparency and trust.

Other Key Priorities

In addition to our engagement on the issue of broker disclosure and compensation, PIA has also been active in other key areas.

  • An outgrowth of our policy activities relating to the Spitzer Affair has been a marked increase in the positive coverage PIA has received in the press.
  • President Terry Adams' Strategic Long Range Planning (SLRP) task force has been hard at work under the leadership of Chairman John Watson to develop a new plan to guide PIA in the coming years. The draft of that plan that the Board will consider in April is focused and concise.
  • PIA National has assisted PIA affiliates in generating membership leads through a coordinated email marketing campaign. In just three months, more than 200 non-member agents responded by saying, "sign me up." I am pleased to report that membership in PIA is headed up.
  • We are actively campaigning for renewal of the Terrorism Risk Insurance Act (TRIA) to ensure that our members continue to have markets.
  • I have been spending much of my time visiting with PIA affiliates, attending state conventions, moderating PIA seminars and doing presentations.
  • We have developed new products and services that provide new member benefits and revenue opportunities.

When I assumed my role as PIA's Executive Vice President & CEO one year ago, I told everyone that I am committed to the long term growth and success of PIA. It is with great pride that I can say that we are off to a great start.

PIA's Influence

PIA's influence, always substantial, is growing.  But influence isn't just who you know, it's how you use what you know.

Influence isn't just being able to brag about being "at the table," if all that gets you is a few crumbs and a pat on the back.  Influence is the ability to use your access to accomplish your goals and effect positive change -- not merely make a case for your own importance.

In life, the people who do the hard work are the ones who achieve positive results.  PIA does the hard work and achieves real results.

PIA is dedicated to providing greater value for the members of PIA. While PIA will never be shy about blowing its own horn, when we do it will be as we stand up for our members, achieving something of value and substance.

PIA is not a show horse.  PIA is the workhorse. As we all know, it's the workhorse that wins the race.

And that's why PIA is the fastest growing agents association in America.

Len Brevik lenbr@pianet.org is Executive Vice President & CEO of PIA National.

PIA Connection

This article originally appeared in the April 2005 PIA Connection.

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