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PIA Sponsors "Take Back Personal Lines" Campaign

PIA has announced its sponsorship of a special program to help members take back market share from direct writers. In cooperation with Agency Revenue Tools,...
July 6, 2005

PIA has announced its sponsorship of a special program to help members take back market share from direct writers. In cooperation with Agency Revenue Tools, LLC, PIA has initiated its "Take Back Personal Lines" campaign to enable agents to effectively and efficiently counteract the mass marketing/mass advertising approach to Personal Lines being taken by the direct writing carriers.

"One of the most significant challenges P&C agents face in writing new personal lines business is having a steady stream of new prospects come to their door," said PIA National Executive Vice President & CEO Len Brevik. "With the Agency Revenue Tools program, agents meet their new customers in the workplace."

The PIA Quickstart Program makes the Agency Revenue Tools offering much more affordable to agencies - cutting the initial cost in half when the system is used by PIA members who fall under a certain category in size. The PIA Quickstart Program is a fully supported approach to enable agencies to quickly and easily enter the employee marketing arena and meet new customers where they work - making their personal insurance experience easier for everyone through payroll deduction billing.

"We are proud to partner with PIA, the fastest growing agents association," said Asa Pike, President of Agency Revenue Tools. "We look forward to a long, mutually beneficial and profitable relationship."
 
For more information, contact Bill Jenkins billje@pianet.org, PIA National Vice President of Business Development.

PIA Aims At Taking Market From Direct Writers (National Underwriter 6/29)

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