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Are You Meeting Your Goals for Personal Lines Growth?

Now that we are well into 2006, many agencies are taking the opportunity to review their new business growth to date and make projections for...
March 21, 2006

Now that we are well into 2006, many agencies are taking the opportunity to review their new business growth to date and make projections for the balance of the coming year. In doing so, many are finding that, in personal lines, it's simply not that easy to attain much new growth.

Since there aren't all that many ways to grow personal lines, perhaps it's time to try something new. Why not take a look at personal lines development through employee marketing and personal lines payroll deduction in the workplace. With the right plan and the right support in place, you can use many of your existing markets, so that this approach is not as difficult as it might seem.

As part of PIA's "Take Back Personal Lines Campaign" we have negotiated for PIA members to receive a "lowest available discount pricing" for the planning, implementation and software services provided by Agency Revenue Tools, a company started by agents and in business since 1998 with a great track record of helping agencies succeed with employee marketing of personal lines.

For more information about these services and this business approach for agencies, you can start by referencing the "Take Back Personal Lines Campaign" article in the September 2005 issue of PIA Connection. You'll also find another article in the September 2005 issue at Rough Notes Magazine.

Employee marketing of personal lines in the workplace could be a way for your agency to experience significant and sustainable growth in personal lines. Check it out! And take advantage of your PIA membership through your access to "lowest discount pricing" available through the PIA Quickstart Program.

Contact

For more information about ART and the PIA Quickstart Program, contact Bill Jenkins, PIA National Vice President of Business Development, at 703-518-1363 or billje@pianet.org.

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