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PIA National President Donna Pile Profiled in National Underwriter

The new president of PIA National, Donna Pile, shares her views and details what she hopes to accomplish during her year in an interview in...
October 24, 2006

The new president of PIA National, Donna Pile, shares her views and details what she hopes to accomplish during her year in an interview in this week's National Underwriter. Pile said she intends to work at raising the independent agent's profile and improving an industry reputation damaged by business practice scandals.

"Independent agents are totally dedicated to the people they serve," she said, noting that the recent contingent fee scandal has tainted agents who have followed the rules and were never implicated in the schemes in which big brokers allegedly rigged bids in exchange for fees.  Part of changing those perceptions will be a new branding campaign about to be introduced by PIA that she believes will not only raise agents' profiles with the general public, but raise the profile of agents in the minds of the carriers they represent.

Pile said the most effective way agents can go about improving their standing and the standing of the industry in the eyes of consumers is to improve the "Insurance IQ" of their clients. In her travels, she said she will encourage agents to be more conscious of doing the things that they may have taken for granted. She said agents must make educating consumers about insurance a bigger part of what they do. Many do it, she said, but in large agencies the education part of the personal lines side may tend to get lost in the shuffle of the insurance transaction.

"Our main goal is to serve the customer and our customer is the public. We know we can do that well," Pile said.

PIA President Sees Mission in Raising Agent Profile (National Underwriter 10/20/06)

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