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PIA President Donna Pile Profiled in National Underwriter

A profile of PIA National President Donna Pile ran in last week's National Underwriter P&C edition (11/6/06). Pile noted that with recent regulatory scandals having...
November 14, 2006

A profile of PIA National President Donna Pile ran in last week's National Underwriter P&C edition (11/6/06). Pile noted that with recent regulatory scandals having harmed the insurance industry's reputation, one solution is to raise the independent agent's profile. She plans to do a lot of traveling and hold meetings with agents and carriers during her one-year term as president, which began October 1. Foremost on her itinerary will be seeking ways to raise the stature of independent agents in the carrier community while also translating the good will customers hold for their individual agents into a better reputation for the overall industry.

Part of the effort to change any negative perceptions will be the new branding campaign, Local Agents Serving Main Street America, which she believes will not only raise the agents' stature in the eyes of the general public, but in the minds of the carriers they represent as well. Agents will be asked to join the new branding program for no additional fee, as part of their membership, and can learn how on PIA National's website. Carriers will be asked to endorse the program through a cooperative advertising campaign, he said, but the association will not seek payment from carriers for their involvement in the program. "For our people, this will create a wonderful buzz and will be a wonderful asset for our members," said Pile.

New PIA President On A Mission To Raise Independent Agents' Profile (National Underwriter 11/13/06)

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