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PIA Unveils Local Advertising for "Local Agents Serving Main Street America" (SM)

You may have noticed that over the past nine months PIA has begun to blanket industry publications and web sites with ads featuring our new...
November 6, 2006

PIA Branding Program Kicks Off with Print Ads for PIA Members

Your heart is on Main Street. Is your insurance agent?You may have noticed that over the past nine months PIA has begun to blanket industry publications and web sites with ads featuring our new tagline, Local Agents Serving Main Street America (SM). This tagline was designed to give PIA members a compelling brand identity in the insurance marketplace and serves as the basis for our exciting new PIA Branding Program.

Effective immediately, PIA members and the insurance companies they represent can now participate in the PIA Branding Program as well.

PIA has unveiled a series of print advertisements [large PDF preview file] that PIA members can run in local publications, customized with their agency logo and contact information and (optionally) a company logo. Ads can also be printed for use as flyers or as inserts in publications. Each ad is available in a variety of sizes, in color as well as black and white.

Best of all, participation in the PIA Branding Program is free to PIA members and free to the companies that support them. To learn more, click here.

A Momentous Opportunity. This is an opportunity for PIA members and the companies that support the independent agency distribution system to increase their market share while solidifying the place of America's professional independent agents in the insurance marketplace.

By running PIA Branding Program advertisements in their local publications, PIA members will position themselves in their local insurance marketplace as local agents offering personal support and service as well as a choice of companies' policies to better fit their customers' needs.

By supporting their appointed PIA member agents with cooperative advertising dollars and by signing on as sponsors of the PIA Branding Program, companies will help ensure that their sales channel of choice prospers now and in the future.

Visit the PIA Branding Program Online to learn more about the PIA Branding Program and to download advertisements (only PIA members may download ads).

Preview the entire series of print advertisements [large PDF file]

Companies wishing to learn more about becoming sponsors of the PIA Branding Program should visit the PIA Branding Program website or contact the program's managers at piabrandingprogram@pianet.org.

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