You are here:HomeNews CenterNews About PIA2009The PIA Branding Program - Print and Radio Ads for PIA Members

The PIA Branding Program - Print and Radio Ads for PIA Members

It's always a thrill for those of us here at PIA when an agent tells us that they've run all of the print ads in...
June 16, 2009

It's always a thrill for those of us here at PIA when an agent tells us that they've run all of the print ads in the PIA Branding Program. The same goes for the radio ads.

But for every member who has made heavy use of this valuable PIA member benefit, there's a new member or even some longtime members who haven't had a chance to see what this advertising program is all about.

The PIA Branding Program is a collection of marketing materials that PIA members may use to market their agencies and highlight their status as Professional Insurance Agents. The materials revolve around PIA's theme: Local Agents Serving Main Street America.SM

Currently the program includes print and radio ads to promote your agency generally or to specifically support your auto, home or commercial insurance sales. Best of all, these high-quality ads are available to PIA members at no charge. Even more, many carriers have agreed to allow their agents who qualify for cooperative advertising dollars to use those dollars to run PIA's ads in newspapers or on radio.

Each print and radio ad can be tagged with your agency contact information, and if you'd like, the name of a company you represent. We frequently hear from PIA Branding Program company sponsors that their appointed agents don't utilize all of the cooperative advertising dollars that they have available to them. We encourage you to check with your appointed carriers to see if you qualify for co-op dollars that might be available to run PIA's ads.

To see PIA's print ads and to hear PIA's radio ads, simply visit the PIA Branding Program section of PIA National's website. You'll also find an FAQ which answers the most common questions members have about the PIA Branding Program.

Filed under: