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Check Your Mailbox for the PIA National Agency Marketing Guide

When the June/July issue of PIA Connection magazine arrives in your mailbox, it will be poly bagged with the 2010 PIA National Agency Marketing Guide....
July 28, 2010

When the June/July issue of PIA Connection magazine arrives in your mailbox, it will be poly bagged with the 2010 PIA National Agency Marketing Guide. The inaugural edition of this new annual publication from PIA National contains hands-on marketing advice from some of the insurance industry's premier experts. It's a must-read commentary on what is working for agents in today's marketplace, with numerous examples from real agents who are experiencing success.

The special emphasis of the inaugural edition is social media. The 2010 PIA National Agency Marketing Guide contains a soup-to-nuts guide on how independent insurance agents can use social media to support their agency's sales strategy.

A PDF of the 2010 PIA National Agency Marketing Guide is now available to PIA members here. (Login Required.*)

"The Internet has greatly changed how Americans look for information," said PIA National President Jon Spalding. "Over the past few years, social media has accelerated this change, creating a population of web-savvy individuals who are not nearly as reliant on traditional media as they were just a few short years ago. Although the end result will be different for all agencies, any agency that wants to stay competitive in this changing marketplace must at least consider how social media can support their efforts."

PIA would like to thank the sponsors of the 2010 PIA National Agency Marketing Guide: The Hartford and Harleysville Insurance, both valued members of The PIA Partnership, are joined by PIA National E&O partner U.S. Risk Insurance Group and the sponsor of our annual Young Insurance Professional of the Year award, Rough Notes. Please join us in thanking these sponsors.

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