You are here:HomeNews CenterNews About PIA2010Encharter Insurance Receives First PIA Excellence in Social Media Award

Encharter Insurance Receives First PIA Excellence in Social Media Award

Encharter Insurance is the recipient of the inaugural Excellence in Social Media Award by PIA National. The award was presented October 2, 2010 during a...
October 7, 2010

Encharter Insurance is the recipient of the inaugural Excellence in Social Media Award by PIA National. The award was presented October 2, 2010 during a ceremony in Traverse City, Michigan held in conjunction with a national PIA board of directors meeting. The annual PIA National Excellence in Social Media Award is given to honor a PIA member insurance for excellence in the use of social media in a business setting.

"Encharter Insurance is an agency with locations in Massachusetts and Connecticut that is a leader in the business use of social media," said PIA National incoming President-elect Tom Adderhold. "One of the reasons Encharter has been successful in the use of social media is they realize it's not something totally new - it's just a new way for agencies to do what agencies always do."

"Encharter Insurance uses its social media strategy to increase new business sales by increasing brand awareness, and by communicating with prospects and clients," Adderhold said. "It's really that simple." Encharter CEO Ken Peterson accepted the award.

"We at Encharter are honored to receive the inaugural Excellence in Social Media Award,"said Peterson. "For Encharter, social media has become a way of life and is transforming our company from a traditional independent insurance agency to a high-growth agency. With new business sales up over 80% from the levels we experienced only a year ago, I can definitely say, 'Internet and Social Media Advertising works.' However, it takes the dedication and commitment of the entire organization and therefore, I say 'Thank You' to all of our employees."

Encharter Insurance receives the inaugural 2010 Excellence in Social Media Award: (left to right) PIA National President Jon D. Spalding; Kenneth F. Petersen, CEO of Encharter Insurance; PIA National incoming President-elect Thomas C. Adderhold, CIC (right).

Click here to read Encharter Insurance Receives Inaugural PIA National Excellence in Social Media Award (PIA 10/06/10)

Filed under: