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Getting to Know PIA's Agency Websites: Answering Your Contacts' Questions 24x7

When your clients and prospects have a question, where do they turn for answers? You would like them pick up the phone, but occasionally they...
June 22, 2010

When your clients and prospects have a question, where do they turn for answers? You would like them pick up the phone, but occasionally they will feel the question is too silly.

Research reveals that web site FAQ's are one of the most highly used resources. Providing easy-to-find answers to common questions makes your agency web site a valuable tool for insurance buyers. Don't worry - it doesn't make your agency or your highly trained personnel seem any less valuable to your clients and prospects. As a matter of fact, it raises their opinion of you because you are offering to assist them in whatever way is most convenient for them: by phone or online, whichever they prefer.

FAQ: Is creating a robust FAQ for an agency web site time consuming and difficult?
Answer: Not if you have an agency web site through PIA and Emerald!

Our sites include a robust set of FAQs that can be included on your agency web site with just the click of a button. Your FAQ section will be a great resource. Clients and prospects will find answers to simple questions, such as "What is a deductible?" They'll also find answers to more complex issues, such as "What kinds of damage does a basic homeowners policy cover?"

To see our FAQ's first-hand, just visit PIA and Emerald at http://www.bestagencywebsites.com/ and click on "View Sample P&C Site" to see the FAQ's in their Learning Center.

Have a question? Please call Emerald at 1-800-233-2834 and tell them PIA sent you to receive the preferred PIA pricing.


 

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