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Getting to Know PIA's Agency Websites: Using Calculators to Make Your Web Site a "Go To" Resource for Clients and Prospects

How much life insurance do you need? Is it better to lease or buy a vehicle? Should you refinance your home? While there is...
June 9, 2010

Using Calculators to Make Your Web Site a "Go To" Resource for Clients and Prospects:

  • How much life insurance do you need?
  • Is it better to lease or buy a vehicle?
  • Should you refinance your home?

While there is no substitute for the advice of a professional insurance agent, in these trying economic times, consumers are looking for unbiased tools to help guide them in making these types of decisions. Wouldn't it be great if your web site could provide these types of tools, so that consumers could bookmark your agency web site as a resource whenever they needed answers to these types of questions?

Agents who take advantage of the PIA/Emerald web site program can choose from 18 financial calculators to include on their web sites. Each is a robust tool that your clients and prospects can return to over and over again to help them make important financial decisions. Think of it. Your agency is playing a major role in helping them make the most important financial purchasing decisions. If you're thinking this will build loyalty to your agency and help you sell specific insurance and financial products, you're right on both counts.

To see the specific calculators available to help your insureds and prospects manage their finances and risk, please visit PIA and Emerald at www.bestagencywebsites.com and click on "Financial Calculators." Have a question? Please call Emerald at 1-800-233-2834 and tell them PIA sent you to receive the preferred PIA pricing.

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